News: Retail

RAVentures completes 485,000 s/f APEX Center of New England
- designed by architect JD Lagrasse & Associates

Marlborough, MA RAVentures has completed development of the new 485,000 s/f APEX Center of New England on Rte. 20 West.

APEX is developer Robert Walker’s (RAVentures) vision for creating a fully integrated New England campus with entertainment venues, restaurants, hotels, retail stores, professional services, and offices.

APEX has many colorful buildings along its half-mile of frontage on Boston Post Rd. including the 175,000 s/f APEX Entertainment Complex.

Constructed by Republic Building with 45’ tilt-up panels trucked to the site and lifted into place, APEX Entertainment was designed by architect JD Lagrasse & Associates. The mixed-use development advances New England commercial building design by featuring pastels, multi-story windows, signage, and a curved angled roofline.

On one side of the four-story atrium is the 86,000 s/f Apex Entertainment venue with 30 lanes of bowling, two-story laser tag, four sports simulators, an arcade with a ropes course above the games opposite a two-story kart track.

On the other side is a 21,000 s/f Planet Fitness opposite a 30,000 s/f Altitude Trampoline Park. Other venues include: MindTrek VR, BBKidz Klub, Breakout Games Escape Center, and Half Axe. All of the venues have access to the two-story 300-seat Pit Stop Tavern and multi-function rooms with views into the various experiences going on around them, especially the APEX Bowling Center.

Outside, the APEX building is flanked on the left by new 113,490 s/f Apex offices. The first phase, completed in December 2017, offers a 44,460 s/f three-story building with a modern design that will be connected to a five-story 66,850 s/f first class building through a two-story glass atrium. Software technology manufacturer Vidsys now occupies first floor space to serve as their New England headquarters.

Also on the left of APEX Entertainment is a 250-space parking deck, and on the right, a Goldfish Swim School and a prototype Title Boxing Club.

Designed with Hancock Associates, Apex Dr. with its three main entrances, sidewalks, stone and landscape provides access to all 13 APEX buildings and parking. 

The main entrance features an accessible bus stop beneath the developer’s signature 130’ high 1,800 s/f American flag. Opposite APEX Entertainment is a Chick-fil-A with drive-thru and a Pro Clean Auto Wash. Next to Chick-fil-A is 58 Apex Dr., a two-level, on-grade retail building with Wachusett Mountain views in which Okami is now opening its hibachi and sushi restaurant. Opposite Okami is T-Mobile, Protein House, and Starbucks with drive-thru.

At the center entrance, 110 Grill and Fairfield Inn & Suites by Marriott bookend by Qdoba, Muse Paint Bar and several personal service retailers including European Wax, Dalla Nails and Dellaria Salon.

APEX Center includes Hyatt Place, the new free-standing Friendly’s prototype with drive-thru, and the Italian restaurant Evviva Cucina.

Financial services are provided by IC Federal Credit Union in its retail store with double drive-thru with ATM (and ATM in APEX) who is joined at 160 Apex Dr. by Sports Clips and eastern Massachusetts’ first Hot Table Panini.

American Commercial Real Estate is the retail leasing agent. JLL’s Philip DeSimone, Bill Bailey, Rob Mahoney, or Andrew Sherman are the office space leasing agents.

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