News: Retail

Night Shift Brewing opens at Assembly Row

Somerville, MA At Assembly Row, the city’s fast-growing neighborhood, Night Shift Brewing launches an Owl’s Nest beer garden location this summer with food by The Smoke Shop BBQ, serving as the centerpiece of a newly activated greenspace. Family-friendly amenities including pickleball, shuffleboard and cabanas from PKL Boston join the beer garden at the south end of the neighborhood adjacent to The Smoke Shop in between Foley St. and Revolution Dr. Throughout the summer, outdoor yoga and fitness from FITRow studios, live music and pop-up games will welcome visitors, neighbors and area workers across all of Assembly Row.

“We cannot wait to share this exciting, new, outdoor experience with everyone,” said Michael Oxton, co-founder, Night Shift Brewing. “Assembly Row has become a true destination if you want to do something fun. We couldn’t be more thrilled to join the neighborhood.”

“Night Shift is a homegrown local favorite and we’re excited to partner with them as we activate the next phase of Assembly Row,” said David Middleton, general manager for Federal Realty Investment Trust. “We are welcoming new residents at Miscela and PUMA employees with dynamic outdoor programming to take advantage of the open space throughout the neighborhood and a number of new dining and retail resources.”

PKL is launching a brand-new concept centered around the hot sport of pickleball. Guests are encouraged to book in advance to reserve any of PKL’s four pickleball courts, three shuffleboard courts or four private cabanas with food & beverage service. The 12,000 square foot outdoor venue will be the newest addition to Assembly Row’s activated block and is slated to open later this summer.

“Our team is excited to preview our new pickleball entertainment experience outdoors this summer at Assembly Row,” said Kaitlyn Coakley of PKL Boston. “Good food, great drinks and a little friendly competition is always fun and what PKL promises to deliver.”

Additional activations and events are planned throughout the neighborhood, dining venues have expanded outdoor capacity, plus additional public seating has been added to help visitors enjoy takeout options. New restaurants opening this summer include Shake Shack, sweetgreen, La Macaron and Parla alongside newly open essential retailers Warby Parker, Sephora and CVS. Additionally, the neighborhood welcomes Miscela, a new 500-unit luxury apartment building this summer with a variety of outdoor spaces.

Tags: Retail
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