News: Northern New England
Posted: October 7, 2016
Franklin Savings Bank launches new logo and tagline
The bank hosted a logo reveal party with employees, board members and corporators on September 12th where everyone got a preview of the new logo website and marketing materials.Franklin, NH Franklin Savings Bank is pleased to announce the launch of a new logo and tagline – “Smarter Banking. Easier Living.” The new logo represents the bank’s growth and evolution as a tech-savvy financial institution, while the fresh typography reflects its down-to-earth, friendly and collaborative approach to the customers and communities it has proudly served for over 147 years. The new logo also retains the traditional purple and green colors along with the leaves, revealing a crisp, modern look that will resonate with customers and the community. Further, the new tagline highlights FSB’s focus on technology and its ability to make managing finances easier for customers.
According to Ron Magoon, president of Franklin Savings Bank, “When we began this process a year ago, we knew that we wanted to retain our name based upon our history of serving the needs of our customers and the community. However, as we continue to focus on investing in new technology as well as devoting more resources to providing customer education, we felt it was important for our brand and image to reflect these areas of focus.”
The bank hired McDougall + Duval of Amesbury, Mass., to assist with the redesign of the logo and tagline.
In addition to the rollout of the bank’s new logo and tagline, a new website will be unveiled containing a new, more secure .bank domain. Reserved exclusively for banks, the new .bank domain provides an added layer of security, as well as strict controls in an effort to mitigate cyber security risk. It also provides a safer channel for confidential communications between banks and customers.
Tags:
Northern New England
MORE FROM Northern New England
Northern New England
November 2024 NH CIBOR president’s message: 10 tips for commercial real estate investors - by Ethan Ash
While many Realtors will tell you what you need to do in order to sell your residential property at the highest price (clean out the junk, update bathrooms and kitchens, paint, etc.) most people don’t get easy to follow guidance on what to do to help your commercial real estate sale. Other than that advice that I
Columns and Thought Leadership
The Greater Portland industrial mid-year market update - by Nate Roop
The industrial market in Maine remains robust, characterized by historically low vacancy rates. As of early 2024, the vacancy rate across the state is below 2%, indicating a continued imbalance between supply and demand. This tight market environment has kept lease rates strong, with many landlords in a favorable position. Asking rates are trending around $10.50 per s/f for
Residential is here to untie the office space doom loop - by Thomas House
The glut of unused (and to the owners, undervalued) office space because of the advent of work from home is in the process of becoming homes themselves. Though this is an officially supported trend in Boston and other northeast locations, the conversion
Interest rates and inflation - by Matthew Bacon
As we all know, interest rates have been changing drastically, with movement in both directions, depending on the type and term of financing. The Federal Open Market Committee has taken drastic action in efforts to curb abnormally high inflation, but it hasn’t controlled labor cost growth to the extent that was intended.
Maine multifamily outlook: Opportunities in Portland, Bangor, and Lewiston-Auburn - Blake Wright and Kristie Russell
The multifamily market in Maine’s major cities presents a diverse range of opportunities for investors. We looked at the potential benefits and unique characteristics of three major submarkets in the state: Portland, Bangor, and Lewiston-Auburn. The information below is based on research done in CoStar and county registries, and focuses on multifamily properties that have four or more units.