Franklin Savings Bank launches new logo and tagline

The bank hosted a logo reveal party with employees, board members and corporators on September 12th where everyone got a preview of the new logo website and marketing materials.

Franklin, NH Franklin Savings Bank is pleased to announce the launch of a new logo and tagline – “Smarter Banking. Easier Living.”  The new logo represents the bank’s growth and evolution as a tech-savvy financial institution, while the fresh typography reflects its down-to-earth, friendly and collaborative approach to the customers and communities it has proudly served for over 147 years.  The new logo also retains the traditional purple and green colors along with the leaves, revealing a crisp, modern look that will resonate with customers and the community.  Further, the new tagline highlights FSB’s focus on technology and its ability to make managing finances easier for customers. 

According to Ron Magoon, president of Franklin Savings Bank, “When we began this process a year ago, we knew that we wanted to retain our name based upon our history of serving the needs of our customers and the community.  However, as we continue to focus on investing in new technology as well as devoting more resources to providing customer education, we felt it was important for our brand and image to reflect these areas of focus.”

The bank hired McDougall + Duval of Amesbury, Mass., to assist with the redesign of the logo and tagline.

In addition to the rollout of the bank’s new logo and tagline, a new website will be unveiled containing a new, more secure .bank domain.  Reserved exclusively for banks, the new .bank domain provides an added layer of security, as well as strict controls in an effort to mitigate cyber security risk.  It also provides a safer channel for confidential communications between banks and customers.