Arsenal Yards appoints Reed as marketing director

Boston, MA Arsenal Yards has named Jessica Reed as the marketing director for the new mixed-used development in Watertown from Boylston Properties and Wilder. 

With over one million s/f of retail, dining, entertainment, fitness, life science lab spaces and contemporary apartments, Reed will help coordinate onsite marketing for Greater Boston’s next great neighborhood. 

Reed’s responsibilities will include executing strategic, multi-phased retail marketing programs including advertising and public relations campaigns, community and tenant communications and supporting Arsenal Yards leasing leads.