Boston, MA Arsenal Yards has named Jessica Reed as the marketing director for the new mixed-used development in Watertown from Boylston Properties and Wilder.
With over one million s/f of retail, dining, entertainment, fitness, life science lab spaces and contemporary apartments, Reed will help coordinate onsite marketing for Greater Boston’s next great neighborhood.
Reed’s responsibilities will include executing strategic, multi-phased retail marketing programs including advertising and public relations campaigns, community and tenant communications and supporting Arsenal Yards leasing leads.
Hyannis, MA The Landing at Hyannis continues its transformation with three new businesses joining its roster of retail and dining options. These brands, making their debut on Cape Cod, include fashion retailer Nordstrom Rack, physician-owned medical spa SkinMD, and eyewear retailer Warby Parker.
Placemaking. That is the word for 2024. While the concept has historical precedence in urban development, it became part of our current culture in the 1960’s when urbanists started to think about cities for people, not just cars.