News: Retail

Arsenal Yards appoints Reed as marketing director

Boston, MA Arsenal Yards has named Jessica Reed as the marketing director for the new mixed-used development in Watertown from Boylston Properties and Wilder. 

With over one million s/f of retail, dining, entertainment, fitness, life science lab spaces and contemporary apartments, Reed will help coordinate onsite marketing for Greater Boston’s next great neighborhood. 

Reed’s responsibilities will include executing strategic, multi-phased retail marketing programs including advertising and public relations campaigns, community and tenant communications and supporting Arsenal Yards leasing leads.

Tags: Retail
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Columns and Thought Leadership
Reimagining retail for the downtown - by Carol Todreas

Reimagining retail for the downtown - by Carol Todreas

Before COVID-19, downtown retail had been sliding downwards. A few restaurants and stores were hanging on, but the trajectory was headed south. Now with post- COVID-19 lifestyle changes, old-style retail anywhere has lost its market appeal.
Keeping the “there” there - by Carol Todreas

Keeping the “there” there - by Carol Todreas

New zoning is a big topic for many communities. Whether it is to comply with the 2021 MBTA legislation calling for more multi-family housing in locales with access to T stations or to address other pressures from public-private entities, zoning for multi-family housing is believed to be a major part of the solution to the housing crisis.
Village centers and local retail: What the market wants - by Carol Todreas

Village centers and local retail: What the market wants - by Carol Todreas

Good news! Brick and mortar is alive and well. Many malls are coming back. Americans are flocking to Europe to walk, shop, eat, and enjoy much needed vacations. Visitors return and talk about the pleasures of walking and shopping in local shops in cities and towns all over Europe.
Placemaking and retail in 2024 - by Carol Todreas

Placemaking and retail in 2024 - by Carol Todreas

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