News: Front Section
Posted: October 21, 2014
The missing ingredients to LinkedIn success
When it comes to LinkedIn, I find it best to relate it to 24/7-business trade show. It has presenters of news, networking opportunities, introductions to companies, showcased products or projects and everything a brick and mortar trade show has. So why is it so low in engagement? The missing ingredients; frame of mind and fearlessness.
Engagement happens to those who engage. Before you enter a trade show you just anticipate the feel of the energy in the air and the excitement that comes from hearing conversations all around you. This puts you in the right frame of mind. Armed with your business cards, you're prepared to network and ready to join these conversations. On LinkedIn though a majority of us tend to scroll through anonymously, look around a bit but don't join a single conversation. Would you do this at a live networking event or trade show, then why do it at an online one?
When it comes to fears on LinkedIn there are many. Some of my favorites include "I can't allow people to see who my clients are, they may steal them," "I don't want to like that post and allow my competitor to know who I know or are prospecting." And finally my favorite, "I want to be anonymous because I don't want people to know I look at their profile." The great Chinese philosopher Lao Tzu stated, "There is no illusion greater than fear." These are all speed bumps we are putting up on our road to success on LinkedIn. We don't not have live conversations at a networking event because our competition may be watching. So why do we care if they see it online? To not support a client or potential client's work efforts because a competitor might see it should not be enough of a deterrent for you not to engage. LinkedIn profiles are like business cards. And to look at profiles anonymously absolutely defeats the purpose of social networking.
So next time you log in to LinkedIn, get in the right frame of mind and begin engaging because the benefits will always outweigh the fears.
Eric Wilson is the director of social media at NEREJ, Norwell, Mass.
Tags:
Front Section
MORE FROM Front Section
Front Section
McEvoy of The Conrad Group brokers $2.9 million sale of industrial building
Hingham, MA The Conrad Group has brokered the sale of 55 Research Rd., South Shore Park. The property consists of a 20,340 s/f single story manufacturing building on two acres of land.
Quick Hits
Columns and Thought Leadership
It’s time to get creative with closed college campuses - by Christian Koulichkov
Facing higher costs, shrinking enrollments, reduced state funding and severe demographic headwinds, many colleges and universities in New England and the Northeast are fighting for survival. The latest to lose the battle is the 150 + year old University of the Arts in
Investing in a falling rate environment - by Harrison Klein
Long-term interest rates have fallen by 100 basis points, and the market is normalizing. In December of 2022 I wrote an article about investing in a high interest rate, high inflation market. Since then, inflation has cooled off, and the Fed has begun lowering their funds rate.
Newmark negotiates sale of 10 Liberty Sq. and 12 Post Office Sq.
Boston, MA Newmark has completed the sale of 10 Liberty Sq. and 12 Post Office Sq. Newmark co-head of U.S. Capital Markets Robert Griffin and Boston Capital Markets executive vice chairman Edward Maher, vice chairman Matthew Pullen, executive managing director James Tribble,
The doctor is in: How medical leases differ from retail and office spaces - by Brian Cafferty
As healthcare facilities, often referred to as “Doc in a Box” clinics, increasingly move into traditional retail spaces, landlords are more frequently leasing to medical tenants. Unlike standard retail or office leases, medical facilities come with a unique set of considerations that must be carefully addressed to ensure a successful tenancy.