Professional Profile: Mel Bernstein - 1996

Name: Mel Bernstein - 1996

Title: Principal

Company: Mel Bernstein Advertising Specialties

Location: 200 East St., Dedham, MA 02026

Birthplace: Cleveland, Ohio, 1938

Family: Spouse, Carol; sons, Mark & Scott College activities: Football, track, fencing, fraternity First job outside of real estate: News producer/reporter, WBZ-TV First job in real estate or allied field: Real estate advertising What do you do now and what are you planning for the future? Advertising/marketing in real estate now and into the 21^st century Hobbies, likes: Tennis, aerobics, running, reading Extracurricular time: Cable TV chairman (Westwood), real estate committees Last book: “No Ordinary Time,” Doris Kearns Goodwin Last movie: “Independence Day” Person you most emulate (outside of family): JFK Key to success: Studying and understanding client’s business, listening to their needs and applying creative solutions to their marketing objectives If you were not successful in the business you are now in and were forced to choose another vocation, whether you are qualified or not, what would it be? The client (I should be so lucky!)