I will need services including real estate to continue growing my business. Many of them I don't need now, nor can I invest in them yet. That's why I want you to keep in touch so I won't forget you!
"Timing is everything." I agree. Trying to persuade a prospective customer that he needs your product before he needs your product will annoy him. A careful sense of timing - to each individual customer - is critical when planning a direct selling message or making a call.
You may say, "yeah, but how can you possibly live inside every potential client's world and know when the time is right?" Here's the paradox: It's all the time! Here's why...Junk goes in the trash but value is kept.
Clearly identify your target audience so you know they have a need for your service. Develop your database of names, addresses, phone numbers and email addresses. Furthermore, connect with as many as possible on LinkedIn and Facebook. Follow them on Twitter. Then get to work being a genius to all your prospects.
Why is Apple the most successful company in the world right now? Because they are genius at what they do and how they communicate it. You need to get busy demonstrating your genius to all those prospects in your database. Be a collector and generator of valuable content - expertise and ideas that make people say "Hmm... or WOW! Yes, it's hard but you can do it and cream your competitors.
Every week different people tell me the same thing: "I get so much junk email and delete it but I always save and read your newsletter." The Chuck Sink Link generates more quality leads than any other sales or marketing activity I've ever practiced in 25 years.
Think about the emails you opt-in to and the supplier companies you follow. Some marketers know how to put value in front of their audience on a regular basis so they are top-of-mind at all times for their products & services. When the time is right for their prospect to buy, guess who gets the call? Stay in touch with your clients and prospects in a way that continually fortifies the relationship you started with them. Put yourself in their shoes. You already are in their shoes! You know the awesome companies with whom you do business and hope to do business. Act like those companies.
Chuck Sink is president of Chuck Sink Link, Hopkinton, N.H.
New England’s notorious weather – from fierce winter storms to summer squalls and fall hurricanes – can leave businesses in the dark. While power outages are often blamed on storms, they can also be caused by unforeseen events like accidents or construction mishaps. While it’s impossible to prevent disasters and power outages entirely, proactive preparation can significantly minimize their impact on your commercial building.
The New England Real Estate proud to showcase the remarkable projects that have graced the cover and center spread of NEREJ this year, all made possible by the collaboration of outstanding project teams. Now, it's time to recognize the top project of 2024, and we need your vote!
Long-term interest rates have fallen by 100 basis points, and the market is normalizing. In December of 2022 I wrote an article about investing in a high interest rate, high inflation market. Since then, inflation has cooled off, and the Fed has begun lowering their funds rate.
The industrial markets have never been stronger. What has happened is that the build out of Devens with new high-tech biotech manufacturing with housing to service these buildings serves as the connector required to really make the I-495 West market sizzle. Worcester has been the beneficiary