News: Front Section

East Cambridge Savings Bank earns honorable mention in Ragan PR Daily Awards

Cambridge, MA East Cambridge Savings Bank has been named an honorable mention recipient of Ragan’s PR Daily Awards in the corporate communication campaign and integrated public relations and marketing categories.

East Cambridge Savings Bank was chosen from a wide pool of entries to receive honorable mention recognitions for their “Benefits of a Mutual Bank” campaign, a multi-channel digital campaign to educate customers and the public about the benefits of doing business with a mutually held savings bank. The bank employed a wide variety of media to achieve its desired reach and impact. The cornerstone of the campaign was an interview with the bank’s president and chief executive officer Gilda Nogueira, who spoke of the benefits of a mutual bank and the bank’s longstanding commitment to the communities and customers it serves. Nogueira also shared her own unique story and 45-year career with the organization.

Ragan’s PR Daily Awards celebrates the top communications campaigns, events, initiatives, publications and more that were instrumental in the success of organizations and clients.

“The founders of mutual banks did so simply to serve local community. East Cambridge Savings Bank has been a financial partner since 1854, and to this day we still work with local residents on a first name basis and serve their needs as they need them served,” said Nogueira. “We know the benefits of a local, mutual bank, and thought it was a worthy story to underscore with current customers and share with the public who may not be as familiar with the mutual banking model. It is an exciting honor for our bank to be recognized alongside nationally recognized brands.” 

MORE FROM Front Section
Front Section

McEvoy of The Conrad Group brokers $2.9 million sale of industrial building

Hingham, MA The Conrad Group  has brokered the sale of 55 Research Rd., South Shore Park. The property consists of a 20,340 s/f single story manufacturing building on two acres of land.
READ ON THE GO
DIGITAL EDITIONS
Subscribe
Columns and Thought Leadership
Investing in a falling rate environment - by Harrison Klein

Investing in a falling rate environment - by Harrison Klein

Long-term interest rates have fallen by 100 basis points, and the market is normalizing. In December of 2022 I wrote an article about investing in a high interest rate, high inflation market. Since then, inflation has cooled off, and the Fed has begun lowering their funds rate.
5 Questions to ask when  choosing a real estate broker - by Elizabeth Perez Barlett

5 Questions to ask when choosing a real estate broker - by Elizabeth Perez Barlett

>They say, “April showers bring May flowers,” but this season may bring more movement in the housing market as springtime is one of the most popular times for home buying and selling. Although spring is one of the strongest seasons for the residential market, it may not be all rosebuds and butterflies if you don’t have the right advisors.
The doctor is in: How medical leases differ from retail and office spaces - by Brian Cafferty

The doctor is in: How medical leases differ from retail and office spaces - by Brian Cafferty

As healthcare facilities, often referred to as “Doc in a Box” clinics, increasingly move into traditional retail spaces, landlords are more frequently leasing to medical tenants. Unlike standard retail or office leases, medical facilities come with a unique set of considerations that must be carefully addressed to ensure a successful tenancy.
It’s time to get creative with closed college campuses - by Christian Koulichkov

It’s time to get creative with closed college campuses - by Christian Koulichkov

Facing higher costs, shrinking enrollments, reduced state funding and severe demographic headwinds, many colleges and universities in New England and the Northeast are fighting for survival. The latest to lose the battle is the 150 + year old University of the Arts in